Synergy Marketing and Yahoo Japan

Societas is a marketing service provided by Synergy Marketing, Inc. that categorizes people's values. Societas is a "customer gene" that gets to the heart of a person's attributes, behavior, and essence. It is made in three dimensions, crossing the curve of the first and last letter "S" with the helical structure of "gene". The design is also the same shape even if the "S" is rotated 180 degrees.